Objective: Design a logo and business cards for a law firm.
Working closely with my client on this project allowed me to really understand the variety of cases the firm takes on, as well as the quality of individualized attention that they're able to offer to their clientele. It became clear that this wasn't the typical law firm that holds their customers at arm's length. Instead, its uniqueness lies with valuing clients and doing everything possible to serve the best interest of those seeking legal counsel.
Learning that they go out of their way to work with people from all walks of life, and to help those that don't have the highest of resources, naturally led our design to a simpler, more calm font choice and layout.