We transformed the client's initial creative brief from a bland whiteboard animation into a more engaging format that utilizes Dell's bold color palette and a story story structure with character(s).
Role: Storyboarding, design, animation
Created at: Arts + Labor
Team: Mac Blake - creative direction, script
Objective: To deliver a high level overview that illustrates Dell’s SupportAssist service in a relatable and visually interesting way (originally, the client had in mind the "whiteboard" format.