The steps for a customer to reach their business goals.
Using existing brand illustrations and character designs, we crafted a short story that follows the journey of a small business owner applying for a loan to grow their business.
See it live: www.lendio.com/how-it-works
Objective: create a :30 second spot showcasing the simple it is to use Lendio.
Role: script direction, storyboarding, motion graphics, sound design
Art Direction: Jennifer Reeves, Marketing Designer at Lendio