Visually bridging a brand's past to its future
Role: design; animation; consulting
Objective: Help the video production company develop its visual identity by designing its logo.
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Hallease is one of those founders who is always on the go, always making things, and sharing with a growing community along the way.
![](https://cdn.myportfolio.com/3b1a8b13-8a1b-48fe-b323-81a788c9267c/cbf94495-ac93-4135-81d6-cf66511810d5_rw_1200.png?h=e4794a4ac4596cff4305814fb98cc23d)
We fell in love with the sentiment that StumbleWell grew from: an impulse to bravely tread the unknown and to shine a flashlight of positivity for others.
So, we approached SW with the same curiosity about its potential by leading a multi-session discovery process that illuminated the path we were to take to the final logo.
That meant plenty of exploration along the way!
![](https://cdn.myportfolio.com/3b1a8b13-8a1b-48fe-b323-81a788c9267c/13312d68-b479-4c09-9cbb-1514bb052152_rw_1920.gif?h=4b2f462219800b229223764c6f26dc4e)
![](https://cdn.myportfolio.com/3b1a8b13-8a1b-48fe-b323-81a788c9267c/ec82c5c9-d577-4e4c-9f7e-ee112f24a184_rw_1920.jpg?h=42bcbb767c24eef0bc76c35229352321)
![](https://cdn.myportfolio.com/3b1a8b13-8a1b-48fe-b323-81a788c9267c/959ac688-29a0-4314-aa3b-d9a0ef9ec547_rw_1920.jpg?h=4fceaa1b45dbab6825c958d7f37bad21)
Letting our imaginations run wild with envisioning the StumbleWell world:
![](https://cdn.myportfolio.com/3b1a8b13-8a1b-48fe-b323-81a788c9267c/118eebf1-8937-46cd-8216-e2b782a7c635_rw_1200.jpg?h=8a83e61a09b19179841b23cb47be006b)
![](https://cdn.myportfolio.com/3b1a8b13-8a1b-48fe-b323-81a788c9267c/fa96c5a1-dc40-4afe-9ab3-a36d0ff8d270_rw_1200.jpg?h=32034d3c4cbd344984b9ced96cf8b7b3)
![](https://cdn.myportfolio.com/3b1a8b13-8a1b-48fe-b323-81a788c9267c/0bdc0330-5ae4-4920-839a-4cf3369305bb_rw_1200.jpg?h=c1031bd03405db72dd60341ce6908273)
![](https://cdn.myportfolio.com/3b1a8b13-8a1b-48fe-b323-81a788c9267c/6453bfd4-90d3-4050-b5ae-20d47c2feb86_rw_1920.jpg?h=f5bca5603d78a7e43970961afbb7eb46)
![](https://cdn.myportfolio.com/3b1a8b13-8a1b-48fe-b323-81a788c9267c/ac15eb7a-66f8-44c8-aada-e727f61d09e8_rw_1920.jpg?h=7cd34e5cdc3474d30e24c1b21908b12e)