The Brief: an animated reel showcasing just some of the many inspirational sites built in Webflow, edited in a creative way so as to accentuate their impactful interactions.
Sites reel
The Brief: an animated reel showcasing just some of the many inspirational sites built in Webflow, edited in a creative way so as to accentuate their wow-level interactions.

This reel was originally created as a featured projection during Webflow Conf's 2023 in-person event, but its impact was enough to keep it in-rotation for other shareable content and as an updatable statement piece for future in-person events.

Branded moment
The Brief: develop an infinitely-looping animation to be displayed on a large screen at during an in-person event. (Visuals based on the hero poster designed by Tanner Leslie). 

30-second Youtube ad
The brief:
- fit the messaging of the brand's Out-of-Home campaign into a 30-second video
- incorporate product UI

Additional credits: Patrick Szot  - storyboarding

HTML5 Display Ads
- An extension of the company's out-of-home campaign
- Created using lottie.js, which maintains the sharpness of vectors while reducing file sizes
- Templatized across multiple sizes for repeatable use in the future
- Improve internal review process by building a Webflow template for viewing the animation in real time across all sizes
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