A series of videos introducing a product line from the delicious SmartyPants Vitamins.
(oops these FINAL VIDEOS have been updated in 2020, yet to show up on this page)
We wanted the animation to feel as deliciously lively as the yummy gummy vitamins themselves! It's not hard to see how the artwork was inspired by their friendly logo and colorful brand packaging.
Role: Art direction, storyboarding, design, & animation, sound design
Deliverables: Multiple 30-second commercial spots that played on national TV; bumper for other digital content.