Building excitement for an innovative music analytics app in time for their site redesign and logo refresh.
We led an in-depth discovery session to understand the target audience and to distill the large array of Chartmetric's features. From it, we were able to determine a strategy for all aspects of the video: script, length, audio, and visuals.
Objective: an animated video that demonstrates Chartmetric's value, showcases the most important product features, and builds brand recognition.
Role: script direction, storyboarding, design, motion graphics, sound design, art direction
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Was featured live at: www.chartmetric.com
![](https://cdn.myportfolio.com/3b1a8b13-8a1b-48fe-b323-81a788c9267c/af73eebc-b4ab-46c5-b9af-d76628bd8f4e_rw_1200.gif?h=c2b1040bf9b78574a3988ab8b82d25a0)