Building excitement for an innovative music analytics app in time for their site redesign and logo refresh.
We led an in-depth discovery session to understand the target audience and to distill the large array of Chartmetric's features. From it, we were able to determine a strategy for all aspects of the video: script, length, audio, and visuals.
Objective: an animated video that demonstrates Chartmetric's value, showcases the most important product features, and builds brand recognition.
Role: script direction, storyboarding, design, motion graphics, sound design, art direction
Was featured live at: www.chartmetric.com