Variant
Role: motion design
Variant is an AI-powered platform from a Y Combinator startup that provides generative design tools for exploring unique and customized interface designs.
Deliverable: a 30-second product demo for social media, featuring a simplified workflow of one of feature to explore design combinations.
Technical approach: By setting up the project for efficiencies similar to those found in Figma (reusable components, linking actions to triggers, smart controls), this project became a functional starter for mimicking the actual product's UI interactions, which enables the designer to streamline future videos of similar scope.
Technical approach: By setting up the project for efficiencies similar to those found in Figma (reusable components, linking actions to triggers, smart controls), this project became a functional starter for mimicking the actual product's UI interactions, which enables the designer to streamline future videos of similar scope.